The importance of creating a successful Personal Branding Strategy by Yustine Alvares

“Handing out a business card in Asia is very different than in the Netherlands. You should hold your card with both hands and truly read what’s on the card, not simply place it in your bag as I see happening here very often.” –Yustine Alvares, Co-Founder & Creative Director

Yustine kicked off her presentation talking about her background, brilliant international career in both marketing and the creative sector, and a little about all of the various businesses she runs. It triggered us to ask many questions of how she manages to deal with different types of business and audiences. 

With years of experience of living abroad, she had the opportunity to learn about personal branding in different cultures. Yustine explained why we should consider working on our personal branding with at least the same importance as we work on our sales, for example. Some other things you can start doing right away to build your brand include: preparing yourself in advance for a meeting,  decide what you wear, determine what to say, and know what to take with you.

One key is to stay true to who you are! This will be your best brand.

Thank you Yustine for your expertise, Nataliya for your beautiful photos, Anna for your on site support and this blog recap, and to Jennifer Nunez for all her Marketing support.

Lastly, thank you for the wonderful venue as always Startdock.

Looking forward to meeting you at our next event Workshop How to Create a Successful Personal Branding Strategy with Yustine in Amsterdam.

– Lara